As a consumer, influencer, and entrepreneur, I am always watching the retail business market and seeing what the trends are, as well as where everything is headed. This is a smart idea in business so you can strategize, plan and jump on opportunities that make sense for how the retail patterns are going! The biggest trend I’ve noticed these past few years; online retail taking over the market!
You may or may not have noticed this trend happening around you, but I have been watching retail over the past few years and I’ve noticed this! Every day I see stores (and even companies as a whole) shutting down brick and mortar locations because they aren’t as successful as they used to be 10 years ago. Everything is shifting to online sales and fast shipping. As an influencer, I have also been able to enjoy this pattern change because I’m easily able to promote my favorite products to my followers and allow them to easily purchase online! How great is that?!
Companies like Amazon have really set a standard for online retail, and I’ve been able to see the massive growth they have had. I mean, I love being able to go online, find something I want, purchase it with my debit card and have it days (or even hours) later. This got me thinking…I am already able to share products online and make a small profit from influencer marketing, why not start my own online retail company and be able to carve out my own area in this space. This made sense right? I foresaw retail going online anyway so I might as well follow the trend! It was time to experiment!
Last year in 2016, I started my own beauty business and saw immediate success and want in the market place! I was thrilled to be able to be a part of this! My company Lips by Dressing Dallas has done a little over 1.5 million dollars in sales all from online retail. I haven’t had to spend much money on expenses other than online advertising, which is huge for a business who doesn’t have the massive expenses a brick and mortar location can have. After a year of testing out this market, I am excited to say that online retail is the way to go, and I’m pumped for what the future holds!
If you are an entrepreneur, I would highly suggest looking into this space! It doesn’t come with a lot of overhead, and it can lead to massive success! It’s time to rethink traditional retail and move onto what the future holds. I’m excited to watch online businesses grow and to be able to help other entrepreneurs create online businesses of their own!
If you are interested in knowing more about what I do and how I started my business, please reach out to me! I would love to offer my tips and tricks, as well as share the products that I love!